InterStroyExpo - International exhibition of building and finishing materials

30+ business programme events

are held
at the exhibition

2900+ visitors

were interested in building
and finishing materials

44% of visitors

are top and middle managers

InterStroyExpo - event of the year in the market of building and finishing materials of the Northwest Russia. Exhibitors have an opportunity to offer their products to a large number of business visitors interested in purchasing building and finishing materials.

InterStroyExpo is was held alongside with the main interior event Design&Decor St. Petersburg and the only in the Northwest Russia exhibition of heating, water supply, ventilation and climate systems Engineerica.

1. HOLD YOUR PRIVATE MEETINGS

Exhibitions attract your potential customers – totally about 6 200 InterStroyExpo visitors. Hold direct negotiations with people who are difficult to target on the Internet. A face-to-face meeting increases the probability of a deal by 70%.

2. GET QUICK FEEDBACK

Identify the needs of your target audience and assess the demand for your product. Get quick feedback and process objections on site.

3. MEET YOUR REGULAR CUSTOMERS

If you are not at the exhibition, other companies can intercept your regular customers. Your customers, partners visit the largest industry exhibition in the region to find suppliers or a new product, but will they be able to see your company or your product?

4. SHOW YOUR CAPABILITIES

By demonstrating the technological features of your product you will speed up the decision to purchase it. Show how your product works, so that returning from the exhibition a foreman, a production engineer or a designer can offer your product he has already appreciated.

5. COMPARE YOUR PRODUCT WITH COMPETITORS

Evaluate the competitiveness of your products, compare it with proposals of competitors - over 100 companies exhibit at the show. Use this information to build your sales strategy on 2021.

6. EVALUATE THE NORTHWESTERN RUSSIAN MARKET

Evaluate the possibilities of the Northwestern Russian market of construction and finishing materials and the purchasing power of the regional audience. Expand your sales geography or introduce a new product to the regional market.

7. ESTABLISH CONTACTS WITH AUTHORITIES AND MEDIA

In addition to representatives of commercial organisations – construction, trade, architectural and design companies – the exhibition is attended by business and industry media as well as representatives of government agencies, with whom it is difficult to establish contact outside the exhibition. Take advantage of this opportunity at InterStroyExpo.

Products of interest to exhibition visitors

*Multiple choice used in the survey forms.

1159

Building materials

853

Interior finishing materials

559

Paints & Coatings

577

Facades & Roofing

511

Flooring

503

Building equipment and tools

432

Lighting & Electrical products

428

Windows, profile, accessories

417

Doors & Locks

Breakdown of exhibition visitors by type of activity

31%

Construction

17%

Wholesale trade

12%

Design of premises, buildings and structures

7%

Renovation and interior finishing

6%

Retail trade

6%

Interior design and decor

4%

Management and maintenance of real estate

15%

Other

Breakdown of exhibition visitors by level of responsibility

31%

Director

13%

Deputy Director

22%

Department/Division Head

25%

Executive

9%

Individual Entrepreneur

Visitor geography

92%

St. Petersburg, Leningragskaya oblast

2%

Moscow, Moscovskaya oblast

5%

Other regions of Russia

1%

Other countries

Become an exhibitor

Please fill in the application form to book a stand at the exhibition and we will contact you for details.

Book your stand

Benefits of exhibiting